An overview about food allergy

An overview about nutrient allergic reaction1-Cows milk allergic reaction can happen in childhood or babyhoodIntroductionThis essay gives an overview about nutrient allergic reaction detainments, inauspicious reactions of nutrient, the other types of nutrient hypersensitivity and the most of import clinical symptoms. Cow milk allergic reaction as an of import type of nutrient allergic reaction, the essay gives an thought about the prevalence of milk allergic reaction, particularly in UK. Besides, It discusses the implicit in mechanisms and the most of import symptoms of the both types of IGE mediated and non IGE mediated nutrient allergic reaction it gives two illustrations of clinical instances one is IGE mediated and the 2nd is non IGE mediated, the appropriate direction of both. The definition of nutrient allergic reaction as ( EAACI place paper 2001 ) provinces: â€Å" Adverse reaction to nutrient should be called nutrient hypersensitivity, When immunologic mechanisms have been demonstrated, the appropriate term is nutrient allergic reaction, and if the function of IgE is highlighted the term is IgE-mediated nutrient allergic reaction. All other reactions, antecedently sometimes referred to as †food intolerance † , should be referred to as no allergic nutrient hypersensitivity.Severe, generalized allergic reactions to nutrient can be classified as anaphylaxis †1-http eaaci.net/v2/resources/position-papersThe prevalence of milk allergic reaction or overawe milk allergy worldwide is variable, in UK, for illustration: â€Å" Milk allergic reaction is estimated to impact 2 % of babies and immature kids in the UK population. The prevalence of Cow milk allergic reaction ( CMA ) varies with age, with highest prevalence in early childhood ( 2-6 % ) and diminishing prevalence with increasing age. The incidence in maturity is merely 0.1-0.5 % . Persons with a household history of allergic reaction or familial sensitivity are more susceptible to develop CMA. Of the 8 most prevailing nutrient allergic reactions, cow ‘s milk allergic reaction is the most common to babies. It normally develops early in babyhood when susceptibleness is highest and shortly after exposure to overawe ‘s milk baby expression. Onset after 12 months is rare and the hazard of developing CMA is reduced by sole breastfeeding, but this may non forestall the hazard wholly. † ( 2 ) .2-http: //www.milk.co.ukCow ‘s milk allergic reaction is different from cow ‘s milk intolerances such as lactose intolerance and is caused by an inflammatory immune response to milk proteins. CMA is a complex upset and different milk proteins have integrated in the allergic reactions and they have shown to incorporate multiple allergenic antigenic determinants. There is a batch of amongst allergic persons for the peculiar proteins and antigenic determinants to which they react, so, allergic reactions to overawe ‘s milk are driven by more than one immunological mechanism. It is non a individual disease, but perchance involves different types of immunological mechanisms and by and large classified into IGE -mediated allergy and non-IGE mediated allergic reaction. how cattles milk be IGE mediated or non IGE mediated Cow ‘s milk allergic reaction ( CM? ) The history of IGE is: ‘In 1967, immunoglobulin E or IgE, was discovered by two separate research squads, by hubby and married woman squad, Teruko and Kimshige Ishikaza in the US and Gunnar Johanssen and Hans Bennich at Uppsala University infirmary. The squads could show a clear connexion between allergic symptoms and IgE antibodies. ‘3-Accessed 27/01/08 hypertext transfer protocol: // www.phadia.com/dia_templates/Page_2795.aspx3-a literature reappraisal4-report5-Compare and contrast IGE and not IGE6-Clinical presentations7-Immunopathology8-Diagonistic trials( History ) will be the first and of import measure, because of full history taking including household, yesteryear and environmental history.Without this we can non get down any probe and which attack can we get down because of probes in a batch of instances can non take to demand cause of allergic reaction. As AAAAI ( 2006 ) Work Group Report provinces † History pickings is one of the most of import diagnostic tools in medical specialty. In some instances it can be the most unequivocal one, particularly in the field of allergic reaction † -AAAAI Work Group Report: Allergy Diagnosis in Clinical Practice November, 2006 Majamaa ( 1999 ) demonstrated that skin spot testing was the most sensitive diagnostic tool in the kids studied with cow ‘s milk allergic reaction. They concluded that spot proving would significantly increase the chance of early sensing of cow ‘s milk allergic reaction and that verification of the diagnosing by the elimination-challenge process is indispensable in patients with negative trial consequences but a clinical intuition of nutrient allergic reaction. RAST trial for lgE antibody to peanut and so utilize ‘decision point ‘ informations to construe the consequence. If the value obtained is greater or equal to 14 KU/l this is implicative of go oning clinical responsiveness ( 90 % predictive ) and she should go on to avoid peanuts. For a value of 10 KU/l or less I would mention to a specializer Centre nutrient challenge ( ideally double blind placebo controlled ) . If she does non respond so she can re-introduce peanuts into her diet. Decision: Monitorization of specific IgE concentration for milk and casein by agencies of the CAP system in allergic kids to CMPs allows us to foretell, to a high grade of chance, clinical responsiveness. Age factor must be taken into history to measure the specific IgE degrees which are forecasters of tolerance or clinical responsiveness. Clin Exp Allergy. 2004 Jun ; 34 ( 6 ) :866-70. Cow ‘s milk-specific Ig E degrees as forecasters of clinical responsiveness in the followup of the cow ‘s milk allergic reaction babies. Garcia-Ara MC, Boyano-Martinez MT, Diaz-Pena JM, Martin-Munoz MF, Martin-Esteban M.9-Long term forecastAll of you have covered the subject of atopic eczema highly good. I would wish to mention you to two first-class reappraisals on the direction of this common disease. The reappraisal in Clinical Knowledge Summaries ( CKS ) outlines the intervention options including an first-class subdivision on therapies that are non beneficial.This reappraisal besides includes an first-class treatment on the function of creams, which everyone recommends despite the fact that good quality grounds for their usage is missing. CKS ( 2007 ) . Eczema – Atopic. [ Online ] [ Accessed 2nd April 2008 ] . Available from the World Wide Web: & A ; lt ; hypertext transfer protocol: //www.cks.library.nhs.uk/eczema_atopic/in_depth/management_issues & gt ; Here is an first-class recent guideline from the ‘Primary Care Dermatology Society & A ; British Association of Dermatologists ‘ produced in ( 2005 ) , which analyses compactly all facets of atopic eczema.You can happen this at: Primary Care Dermatology Society & A ; British Association of Dermatologists. ( 2005 ) Guidelines for the direction of atopic eczema. [ Online ] . [ Accessed on the 2nd April 2008 ] , Available from the World Wide Web: hypertext transfer protocol: //www.bad.org.uk/healthcare/guidelines/PCDSBAD-Eczema.pdf A peculiarly of import issue in the direction of atopic eczema is patient instruction and psychological. Remission of peanut allergic reaction can be predicted by low degrees of IgE antibodies to peanut in the first 2 old ages of life or decreasing degrees of IgE sensitisation by the age of 3 old ages. † Challenges in controlledsettings should be offered to allow patients, becausethe benefit provided to those who are no longer allergic clearlyoutweighs the hazard of a carefully performed challenge.Several of you justly indicate out the clip devouring nature of a DBPCFC and urge unfastened challenges.This is apprehensible, nevertheless, it is deserving emphasizing the importance of double-blind, placebo-controlled nutrient challenges in the diagnosing of nutrient allergic reactions and there is a really interesting paper from Hourihane et Al ( 2005 ) , which discusses the relevancy of this probe in item and which concludes that there is a hapless correlativity between the badness of reported reactions in the community and the badness of reaction elicited during low-dose DBPCFC with peanut. Hourihane J.O. , Grimshaw, K.E. , Lewis, S.A, , Briggs, R.A, , Trewin, J.B. , King, R.M. , Kilburn, S.A. and Warner, J.O. ( 2005 ) .Does badness of low-dose, double-blind, placebo-controlled nutrient challenges reflect badness of allergic reactions to peanut in the community? Clin Exp Allergy. [ Online ] . 35 ( 9 ) , [ Accessed 4th October 2007 ] , pp. 1227-33. Available from World Wide Web: & lt ; hypertext transfer protocol: //www.ncbi.nlm.nih.gov/entrez/query.fcgi? itool=abstractplus & A ; db=pubmed & amp ; cmd=Retrieve & amp ; dopt=abstractplus & A ; list_uids=16164452 & gt ;10 -Link the clinical manifestations to the underlying immunological procedures immunological procedure through the studya-Advice for the parents of the kid if the implicit in disease The WHO recommendations on the Prevention of Allergy and Allergic Asthma ( Dagli et al 2002 ) states that it is estimated that over 20 % of the universe population suffers from IgE-mediated allergic diseases. Asthma has an allergic constituent in more than 50 % of grownups and in at least 80 % of kids. Asthma is estimated by the World Health Organization ( WHO ) to impact about 150 million people worldwide, puting an tremendous strain on wellness resources in many states and is a major cause of hospitalizations for chronic diseases in kids in the western universe. Dagli, E. , Davies, K.H. et Al ( 2002 ) . WHO recommendations on Prevention of Allergy and Allergic Asthma. Based on WHO/WAO meeting on the Prevention of allergic reaction an allergic asthma Geneva [ Online ] . [ Accessed 13th July 2008 ] . Available World Wide Web. hypertext transfer protocol: //www.worldallergy.org/professional/who_paa2003.pdf b-IGE mediated disease c-Non IGE mediated disease d-How differences influence the psychological facets of the patients and kid ‘s lifeAtopic dermatitis:Cytrizine is really safe even in immature kids and it is effectual in intervention of atopic dermatitis as Simons ( 1999 provinces: â€Å" The safety of cetirizine has been confirmed in this prospective survey, the largest and longest randomized, double-blind, placebo-controlled safety probe of any H ( 1 ) -antagonist of all time conducted in kids and the longest prospective safety survey of any H ( 1 ) -antagonist of all time conducted in any age group St. simons ( 1999 ) Prospective, long-run safety rating of the H1-receptor adversary cetirizine in really immature kids with atopic dermatitis. ETAC Study Group. Early Treatment of the Atopic Child.J Allergy Clin Immunol Aug ; 104 ( 2 Pt 1 ) :433-40. , Histamine receptors H1 are located throughout the organic structure, largely on smooth musculus, vascular endothelial cells, the bosom and CNS. It mediates an increased vascular permeableness at the site of redness induced by histamine. H1 plays an of import function in allergic diseases. An illustration of this is on exposure to allergens in allergic coryza H1 receptors cause oculus, nose, pharynx, and roof of the mouth itchiness, rhinorhea, swelling of the deep sinusoids which leads to blockading of air flow, along with complex systemic turning away physiological reactions such as sneeze and the allergic salutation. ( 1 ) ( 1 ) P. H. howarth ( 2002 ) â€Å" The pick of an H1- antihistamine for the twenty-first Century † Clinical and Experimental Allergy reappraisals. 2 ; 18-25. ( online ) Available signifier the universe broad web. hypertext transfer protocol: //www.blackwell-synergy.com/doi/abs/10.1046/j.1472-9725.2002.00030.x Leukotriene receptor adversary ( LTRA ) are used for the care intervention of asthma and to alleviate symptoms of seasonal allergic reactions. [ 1 ] 1 ) Wikipedia ( online ) available from the universe broad web accessed the 18/05/08 hypertext transfer protocol: //en.wikipedia.org/wiki/Mast_cell_stabilizermast celldegranulation,

Is Money the Sole Motivator for the Workforce Essay

Mitchell has defined motivation as ‘the degree to which an individual wants and chooses to engage in specified behaviours’. Simply put, motivation is the reason why an individual wants to do something. The four characteristics that underlie Mitchell’s definition are: motivation is typified as an individual phenomenon, as each individual is unique; motivation is described usually as intentional; motivation is multifaceted and the purpose of motivation theories is to predict behaviour. The basic motivational model explains that needs and expectations will result in a driving force to achieve desired goals, which ultimately provide fulfilment, thus leading to new needs and expectations. The CIPD Employee Attitudes to Pay 2011 report provides evidence that since 2008 workers feel less motivated to perform well, and employees that receive bonuses gave a higher job satisfaction score than their counterparts. This evidence can be supported by Taylor’s rational-economic needs concept of motivation. Workers under his direction would deliver higher outputs to increase productivity and in return be rewarded for their hard work through monetary incentives. However, his belief disregards rewards that are not money orientated which could still increase productivity, also known as intrinsic motivation. Herzberg’s devised a two-factor theory to explain how to achieve motivation and job satisfaction. One set of factors are called ‘hygiene’ or ‘maintenance’ factors, which are concerned with job environment for example, salary, job security, working conditions, level and quality of supervision, company policy and interpersonal relations. If these are absent it can lead to an individual feeling dissatisfied. The other set of factors are called ‘motivators’ or ‘growth’ factors, which provide a sense of achievement, recognition, responsibility, nature of the work and personal growth and advancement. An absence of these lead to a lack of satisfaction, but not dissatisfaction. Employees at Aviva have demonstrated the second set of factors through applying the concept of â€Å"systems thinking† – improving processes on an organisation scale to improve customer experience. When an employee has achieved success it has spurred others to follow suit creating a domino effect, thus boosting employee engagement and increasing motivation at work. Using this model it becomes clear that money is a motivator but not the only motivator. If motivation is not present it can cause dissatisfaction, the extent of this determined by one’s circumstances and other satisfactions that can be achieved at work. Receiving recognition and having opportunities available to grow and work up the ladder are just as important, if not more, influences on motivation.

Green Marketing Strategy of Businesses

Green marketing has been an important academic research topic since it came about (Coddington, 1993; Fuller, 1999; Ottman, 1994). Attention was drawn to the subject in the late 1970’s when the American Marketing Association organized the first ever workshop on ‘Ecological Marketing’ in 1975 which resulted in the first book on the subject, entitled, ‘Ecological Marketing’ by Henion and Kinnear in 1976. The first definition of ‘green marketing’ was according to Henion (1976); â€Å"the implementation of marketing programs directed at the environmentally conscious market segment† (Banerjee, 1999, p. 8). Peattie and Crane (2005) claims that despite the early development, it was only in the late 1980’s that the idea of green marketing actually made an appearance, because of the consumers’ growing interest in green products, increased awareness and willingness to pay for green features. Henion’s (1976) definition of green marketing has evolving and many more definitions of green marketing have arisen throughout the years. One of the latter definitions is Fuller’s (1999, p. ): The process of planning, implementing, and controlling the development, pricing, promotion, and distribution of products in a manner that satisfies the following three criteria: (1) customer needs are met, (2) organizational goals are attained, and (3) the process is compatible with ecosystems. The first indication of consumer interest in green products came through Vandermerwe and Oliff? s (1990) survey. This stated that more than 92% of European multinationals claimed to have changed their products in response to green concerns and 85% claimed to have changed their product systems (Peattie & Crane, 2005). Green product introductions increased by more than double to 11. 4% of all new household products in the USA between 1989 and 1990, and continued to rise to 13. 4% in 1991 (ibid. ). However, this optimistic start to the 1990’s was not sustained (Peattie & Crane, 2005. A report conducted by Mintel in 1995, showed only a very slight increase in green consumers since 1990, and showed a significant gap between concern and actual purchasing (ibid. ). This can be attributed to the fact that consumers do not want to compromise on price, quality or convenience when conducting a ‘green’ purchase (D?  Souza et al. , 2006). The frequency and prominence of green claims was also found to be in decline (Peattie & Crane, 2005). So instead of the â€Å"green revolution† in marketing forecasted for the 1990s, companies became more cautious about launching environmentally-based communications campaigns for fear of being accused of â€Å"greenwashing† (ibid). This is when a company hides the true effect of its products or actions on the environment, by making it seem as though the company is very concerned about the environment (Greenwashing, 2009). One challenge green marketers — old and new — are likely to face as green products and messages become more common is confusion in the marketplace. â€Å"Consumers do not really understand a lot about these issues, and there's a lot of confusion out there,† says Jacquelyn Ottman (founder of J. Ottman Consulting and author of â€Å"Green Marketing: Opportunity for Innovation†). Marketers sometimes take advantage of this confusion, and purposely make false or exaggerated â€Å"green† claims. Critics refer to this practice as â€Å"green washing†. Even though this revolution did not occur as predicted, the interest in the topic has not died down. Grant (2007, pp. 20-24) claims that green marketing is at a tipping point and that what we do next will decide if the topic continues to develop and gain momentum. The popularity of such marketing approach and its effectiveness is hotly debated. Supporters claim that environmental appeals are actually growing in number–the Energy Star label, for example, now appears on 11,000 different companies' models in 38 product categories, from washing machines and light bulbs to skyscrapers and homes. However, despite the growth in the number of green products, green marketing is on the decline as the primary sales pitch for products. On the other hand, Roper’s Green Gauge shows that a high percentage of consumers (42%) feel that environmental products don’t work as well as conventional ones. This is an unfortunate legacy from the 1970’s when showerheads sputtered and natural detergents left clothes dingy. Given the choice, all but the greenest of customers will reach for synthetic detergents over the premium-priced, proverbial â€Å"Happy Planet† any day, including Earth Day. New reports however show a growing trend towards green products.   This provides information regarding the setting of the study and/or general information about preview of the topic. The term Green Marketing came into prominence in the late 1980s and early 1990s. The American Marketing Association (AMA) held the first workshop on â€Å"Ecological Marketing† in 1975. The proceedings of this workshop resulted in one of the first books on green marketing entitled â€Å"Ecological Marketing†. The first wave of Green Marketing occurred in the 1980s. Corporate Social Responsibility (CSR) Reports started with the ice cream seller Ben & Jerry's where the financial report was supplemented by a greater view on the company's environmental impact. In 1987 a document prepared by the World Commission on Environment and Development defined sustainable development as meeting â€Å"the needs of the present without compromising the ability of future generations to meet their own need†, this became known as the Brundtland Report and was another step towards widespread thinking on sustainability in everyday activity. Two tangible milestones for wave 1 of green marketing came in the form of published books, both of which were called Green Marketing. They were by Ken Peattie (1992) in the United Kingdom and by Jacquelyn Ottman (1993) in the United States of America. According to Jacquelyn Ottman, (author of Green Marketing: Opportunity for Innovation) from an organizational standpoint, environmental considerations should be integrated into all aspects of marketing— new product development and communications and all points in between. The holistichttp://en. wikipedia. org/wiki/Holistic nature of green also suggests that besides suppliers and retailers new stakeholders be enlisted, including educators, members of the community, regulators, and NGOs. Environmental issues should be balanced with primary customer needs. The past decade has shown that harnessing consumer power to effect positive environmental change is far easier said than done. The so-called â€Å"green consumer† movements in the U. S. and other countries have struggled to reach critical mass and to remain in the forefront of shoppers' minds. While public opinion polls taken since the late 1980s have shown consistently that a significant percentage of consumers in the U. S. and elsewhere profess a strong willingness to favor environmentally conscious products and companies, consumers' efforts to do so in real life have remained sketchy at best. One of green marketing's challenges is the lack of standards or public consensus about what constitutes â€Å"green,† according to Joel Makower, a writer on green marketing. In essence, there is no definition of â€Å"how good is good enough† when it comes to a product or company making green marketing claims. This lack of consensus—by consumers, marketers, activists, regulators, and influential people—has slowed the growth of green products, says Makower, because companies are often reluctant to promote their green attributes, and consumers are often skeptical about claims. Despite these challenges, green marketing has continued to gain adherents, particularly in light of growing global concern about climate change. This concern has led more companies to advertise their commitment to reduce their climate impacts, and the effect this is having on their products and services. This provides the concise description of the issues that need to be addressed. It also provide why these variables are important so it focus on it. The ongoing marketing paradigm, according to Peattie (1999, p. 57), is based on using the earth’s resources and systems in an unsustainable manner. The traditional view on corporate social responsibility, which argues that corporation manager’s and director’s only responsibilities are to the â€Å"owners† of the firm and to maximize profit, started changing in the early nineties to include a responsibility not only to those with a vested interest in the corporation (Klonoski, 1991). Instead a company must consider the effect of its actions on all stakeholders, including nature and animals (ibid. ). Many of the serious environmental issues we face are due to modern development and the pursuit of econoy Peattie, 1999, p. 58). However, making these crucial changes occur requires more than individual change; change on a societal and economic level will be necessary (Grant, 2007, p. 47; Hartmann & Ibanez, 2006). Hence, governments will need to commit to developing forward thinking environmental policies (Peattie, 1999; Grant, 2008). Corporations must integrate greening into their business strategy and invest in the development of it as they would any other aspect of their business (Polonski & Rosenberger, 2001). Finally, the consumers have to actually purchase the environmentally friendly products they, so far, only claim to be interested in (Ginsberg & Bloom, 2004). In the end though, going green needs to make business sense for the corporation and not require a compromise on product attributes for the consumer. Marketers have a tremendous potential to help make this shift happen by pushing organizations to implement some form of a green marketing strategy (Peattie & Crane, 2005; Grant, 2007, p. 32). Marketers have the power to help „sell? new lifestyle ideas (Grant, 2007, p. 1) According to Ottman (1993) green marketing serves two key objectives: 1) To develop products that incorporate consumers? eeds for convenience, affordable pricing and performance while having a minimal impact on the environment. 2) To project an image of high quality, including environmental aspects, both in regards to product attributes and the manufacturer’s track record for environmental compliance. If a paradigm shift from conventional to green marketing occurs, corporations will need to incorporate sustainability into their strategies or risk being left behind (Grant, 2008). It will be important for organizations and marketers to be well-versed on the subject and have a thorough understanding of green marketing and how it can create value. Since the mid-nineties environmental legislation has increased, leading to a higher level of awareness of environmental issues in the business community and many corporations being required to consider these issues in their strategic planning in order to meet stricter environmental standards (Banerjee, 1999, p. 18; Olson, 2008). Regardless of legislation and standards many people are calling for corporations in general to take more responsibility for their actions and the consequences thereof. Green marketing concept is fairly young and as a consequence it has not been extensively explored or research yet (Grant, 2007, p. ; Hartmann & Ibanez, 2006; Baker & Sinkula, 2005). Olson (2008) claims that while many corporations have implemented some form of green initiative, very few have actually established an enterprise-level green strategy. He furthers states that, while it may vary depending on industry and possibly by individual business, early adoption of a formalized and well-articulated green strategy can allow companies the opportunity of a competitive advantage. Considering Olson’s statement, one wonders how corporations, that have indeed incorporated some form of green thinking into the business, have done so and for what reasons. Therefore, the purpose of this study is to gain a deeper understanding of the subject of strategic green marketing by examining how strategic green marketing can be developed and what incentives companies have to do so. In order to fulfill this purpose, four research questions were developed. One objective of a marketing strategy is to optimize the marketing mix in relation to the wants and needs of the target market (Fuller, 1999, p. 330). Data from the targeted business consumers can provide valuable input for the decision making process (ibid. . 320). Fuller (1999, p. 330) further states that mass-undifferentiated marketing will often fail to ensure customer satisfaction and profit and that segmenting the market provides a more realistic market interpretation. The first research question is therefore: RQ1: How do companies segment their market based on business consumers’ green tendencies? Polonsky and Rosenberger (2001, p. 22) claim that â€Å"in true green marketing, environmental issues become an overriding strategic corporate focus rather than simply one strategic action†. When forming a green marketing strategy it is important to realize that, just as in conventional marketing, there is no single strategy that will work for all companies (Ginsberg & Bloom, 2004; Fuller, 1999, p. 330). Instead each company must examine what strategy will work best depending on its own individual objectives, resources, target market, competitive conditions and so on (Polonsky & Rosenberger, 2001). According to Olson (2008), many companies pass up significant benefits because they do not look at green opportunities in a strategic context. This brings us to research question two: RQ2: How do companies choose their green marketing strategy? Implementing a green marketing strategy requires a fundamental, holistic, integrated approach across all functional marketing areas, including the entire marketing mix of targeting, pricing, design, positioning and promotion (Polonsky & Rosenberger, 2001). According to Fuller (1999, p. 109), only companies that are truly committed to environmental concerns and are willing to translate those concerns into action through marketing mix decisions can develop viable green marketing strategies. Due to these facts, research question three was developed: RQ3: How do companies’ choices of green marketing strategy influence their marketing mix? Authors such as Porter and van der Linde (1995) and Elkington (1994) argue that environmentally superior strategies exist, which can create a competitive advantage by stimulating innovation and tapping into consumer concerns. Fuller (1999, p. 39) states that worldwide corporate practices suggest that a competitive advantage can indeed be earned and companies not implementing a green marketing strategy will be viewed as uncompetitive, unresponsive, and out of touch with emerging global markets. However, others argue that greening strategy is difficult to do in practice (Walley & Whitehead, 1994). Managers need strategies that transform environmental investments into sources of competitive advantage by optimizing the economic return on their investments (Orsato, 2006). This lead to the fourth, and final, research question: RQ4: How do companies obtain a competitive advantage through their green marketing? The obvious assumption of green marketing is that potential consumers will view product or service's â€Å"greenness† as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product – an assumption that, in my opinion, has not been proven conclusively. This green marketing approach is largely used as a gimmick by the gigantic corporate houses in order to make a difference in the consumer’s point of view when it comes to major market decisions. Many firms are beginning to realize that they are members of the wider community and therefore must behave in an environmentally responsible fashion. So green marketing is also a way of looking at how marketing activities can make the best use of these limited resources while meeting corporate objectives. Thus an environmental committed organization may not only produce goods that have reduced their detrimental impact on the environment, they may also be able to pressure their suppliers to behave in a more environmentally â€Å"responsible† fashion. Final consumers and industrial buyers also have the ability to pressure organizations to integrate the environment into their corporate culture and thus ensure all organizations minimize the detrimental environmental impact of their activities. With the human wants escalating heavily, the resources are decreasing. Hence it has become mandatory for the marketers across the globe to use the resources efficiently and not waste them under any circumstances. Worldwide surveys indicate that consumers globally are changing their behavior towards products and services. Green marketing is almost inevitable as the market for socially responsible products is increasing greatly. This provides what the study covers and fix its boundaries. Limitations specify certain constraints in the study which are essential, but which the researcher has no control of. Although the business-to-consumer (B2C) segment is a major contributor to the damage of the global environment and that a significant change in attitude is necessary, this thesis will only focus on the business-to-business (B2B) segment. The study is not limited to one industry but is examining a range of B2B firms with the purpose of gaining a deeper understanding of green marketing strategies in an overall business context. Most research conducted on the topic of green marketing is focused on the B2C market and the author’s consider there to be a significant lack of knowledge available when it comes to the B2B market. Furthermore, the authors? were intrigued by the apparent opportunities available to companies choosing to go green.

Criteria for Causality Essay Example | Topics and Well Written Essays - 500 words

Criteria for Causality - Essay Example The media often concludes a causal relationship among correlated observances when causality was not even considered by the study itself. Without clear reasons to accept causality, we should only accept correlation.† A spurious relationship is a mathematical tool which is used to establish that whether two events in correlation have some sort of causal connection or not. Spuriousness is a property of highly misleading correlations that may appear to be causation. Hence, when a correlation has no spurious relationship, it is a highly possible causation. Hence, nonspuriousness becomes an essential criterion in examining the correlated events and establishing causality. (Pearl, 2000; Verma and Pearl, 1990) Timing of different events is important since time sequencing of actions and events can determine causation. By measuring time, we can determine when an action took place and when another action or event occurred in correlation or consequence to it. Hence, time order is also an important tool to inspect causality. Johnson and Bhattacharya (2009, p. 505) point out that in business and economics, â€Å"observations are collected in a time sequence with the intention of using regression techniques to predict future trend. In many other experiments, trials are conducted successively in time.† And in any event, a plot of the residuals versus time order can detect a contravention of the postulation of independence among related actions and/or events. Hence, time order emerges as a criterion of causality. In the above statement, the event of active or passive smoking precedes the event of respiratory illness due to nicotine. The event of respiratory illness due to nicotine does not take place without active or passive smoking. Respiratory illness due to nicotine (even of negligible magnitude) takes place whenever active or passive smoking takes place. Causes are time and again differentiated into two major categories: (1) Necessary and

Influence of Third Party Candidates on the Outcome of the 2008 Essay

Influence of Third Party Candidates on the Outcome of the 2008 Presidential Election - Essay Example In fact, the third party was likely to get on a ticket to winning, since numerous citizens were seeking a change in ways that the government is run; thus the third party was becoming more attractive to the current "two party" system (Abramowitz, 594). Moreover, the current stagnant political atmosphere was objecting progress due to two leading parties, which spend time bickering and seeking ways to oppose each other within their own party as evidenced in the primary campaigns. Therefore, the "two party" system has differences with substantial consequences on Precedential elections. Moreover, the control maintained by the Republicans and Democrats has established an environment, where voters have little choices to select. Nevertheless, the paper will discuss the influence of third party candidate on the outcome of 2008 presidential elections. There has been frustrations expressed Americans in relations to the US political systems, which is protecting two main parties and eliminating t he chance at the third way. Therefore, if 2008 presidential race were severely disrupted by the third party candidate, then Barrack Obama would not have won the presidential elections (Scotto, Clarke, Kornberg, Reifler, Sanders, Stewart and Whiteley, 545). On the other hand, there were campaigns of Cecilia Garza, which was an independent from Texas; Bob Barr, who was a Libertarian impeaching former president Bill Clinton, Ruth Bryant, who is a Christian minister from Nevada, Steven Hoefflin, who was a celebrity plastic surgeon humanitarian and inventor, and Ralph Nader were third party candidates in the 2008 presidential elections. However, in 2008, there were a lot of media coverage of Democrats and Republicans, thus making it difficult to remember alternative candidate from third party exists. Therefore, the third parties gave the voters a chance to think beyond the boundaries imposed by the media and the "two-party" system. Therefore, the third party had an influence of the race, since it made the content high competitive in a way that the candidate with the ability to change 800,000 voters was not able to determine the outcome of the election. Nevertheless, there were challenges related to running as a presidential candidate as a third party candidate, since there is no support by the political system or the mainstream media. A candidate like Dr. Hoefflin with brilliant ideas for altering politics and rectifying embedded problems in the U.S was not given a chance by media (Clem, Dodson and Nikole, 518). The media refused to pay attention at Dr. Hoefflin’s ideas concerning the changes on U.S politics, thus the frustrated voices of Americans who were supporting the third party made the media pay attention to their issues through the internet. However, the American economy was deteriorating; the dollar was losing value against other main currencies, while China’s shadow is weakening the leadership in U.S, in the world. Approvals made by Presiden t Bush are considered the worst in the history, since two thirds of the American populations believed that the Iraq war was a mistake. Therefore, the third party candidates were focused on changing the course, but the Americans and media could not pay attention to their ideas. The political situation has always been dominated by the Republicans and Democrats; thus, they have left diminutive room for change, but the third party offered norms, whereby each party was able to choose against opposition. It also facilitated disillusions that focused on independent learning for Americans who were fed up with the "two party" systems. In this way, the Republicans and Democrats seemed not to be taking their stand in their issues; instead, they made declarations in

The Shopping Cart Economics Essay Example | Topics and Well Written Essays - 500 words

The Shopping Cart Economics - Essay Example So, Goldman hired decoy shoppers of all ages and both sexes to push the thing around the store. That and an attractive store greeter did the trick, making him a multimillionaire and a legend. Market research showed that shoppers purchased more when the size of the cart is bigger. So as the stores grew, so did the cart and today’s average grocery cart is almost two times the capacity of the original. So, how can a shopping cart affect our economy? Goldman’s concept was simple: Make shopping easier for the customers and they will visit the store more frequently and buy more, generating Goldman more income. To make customers feel more comfortable while shopping, there are many additions made to a shopping cart like booster seats and seat belts for young children, miniature sized carts for children to shop alongside their parents, and shopping cart vehicles for the elderly and disabled. After all, a happy shopper makes a good income for the store. Since the customers are not bothered with weary arms carrying loads of grocery items, they have the extra time to check out other items, compare prices and contents. This has a subtle but big impact on the economy since this will foster a healthy competition among product manufacturers which will have two results: Whenever we see a shopping cart we just see it as a necessary object that makes shopping easy and convenient but the truth is companies are investing on these carts to give them more profit. This has been used for many years by companies to manipulate its customers to buy more and spend more time doing

LEGAL ASPECTS OF INTL BUSINESS Assignment Example | Topics and Well Written Essays - 250 words - 3

LEGAL ASPECTS OF INTL BUSINESS - Assignment Example Some of the criteria for evaluating foreign investment proposal include: conformity of the document package with the requirements provided, conformity of the investment project and the priorities of the host country, ability to contribute to positive effect on the economy, conformity of the project to internationally accepted definition of investment project, and the quality of investment project. The types of free zone include the Free Trade Zone, the Free Port, and the Processing Export Zone (EPZ). A Free Trade Zone is a geographical area where trade flows are permitted and unrestricted. A Free Port is a Free Zone that is specifically linked to a seaport or airport (The Meneren Corporation 2005). Export Processing Zone is an area in which foreign firms produce goods for export and receive special incentives. A bonded is a restricted building or secured area where goods may be stored, manufactured, and transformed free of duty. The ownership rights of such areas or building may be possessed by the state or private enterprise. Once the goods enter the warehouse, the importer and the owner of the warehouse incur liability under a

Reading assessment report Essay Example | Topics and Well Written Essays - 1250 words

Reading assessment report - Essay Example Since the child often had trouble in making the changeover from recitation to exposition, I felt that it was significant to take account of expository material at all levels. QRI Interpretations Word recognition and isolation on the QRI the child scored independent on the trial one of word list then reached frustration on third of the level (responding repeatedly to four terms, hesitating on seven words and sounding out three,) substituted actual words for eight out of fifteen terms when he misread. On the other four occasions, he created unreliable terms. Most of these terms followed a related letter resonance pattern. It should be taken into account that of the twelve terms that he read inaccurately, nine had been trained as view words, and two have been skilled as sound out terms. One term has not been trained yet. Expression of word recognition, during the supervision of the QRI 4reading passages, the reader was incapable to recognize terms in the passage at an instructional leve l or self-governing. Answering questions immediately after reading was poor as he answered two questions out of the seven asked and he was unable to locate "back" the answers in the passage for the questions he got wrong. This implied that he had poor comprehension of the passage. On the last levels, the child reached frustration level. While reading, the reader tried to sound out some terms, and guessed at others, using image clue for assistance. The child had been assessed with expository passages. He scored alone on the first Pre-trial of one passage for understanding. On the pre-trial two and three, the child did not gain instructional for comprehension. Although he had some requirements when it came to reading the terms, the child was still not able to keep excellent perceptive of the passage. He scored 15% below average as overall. The child was more happy than when he got the word correctly by re-reading the again in the passage. Miscue analyze Instructional level is pre-tria l two for both comprehension and decoding. The child comparative strengths are his background understanding and ability to use image clues for support. The child mostly wanted to skim over the passage without much attention, and he scored 40 % poorly in the percentage which was below average in the entire test conducted. Passages with symbols and pictures to maintain reading Re-train with consideration of background clues .help out in employing Clarify / Monitor tactic during reading" resources written at this stage should be selected for reading and content-area instruction. This assignment assumes that the instructor will initiate terms and concepts that are possible to be strange to the child. He gives the classification and significance of these concepts and provides suitable background knowledge needed for accepting the material. Apparently, when learners are at the instructional level, the trainer should not say, â€Å"study topic five, and we will have a testing coming days. †A learner’s instructional stage, once dogged, can be compared to the student’s sequential grade ranging. Is it lower to the level of equipment that is suitable for that grade

Future of Modernization Essay Example | Topics and Well Written Essays - 1500 words

Future of Modernization - Essay Example The citizens would also enjoy higher standards of living. This paper will look into various aspects of modernization in the United States and also around the world. The paper will also look into the consequences of modernization and various theorists of the idea of modernization. There are four different concepts that modernization manifests itself in the United States. One of the concepts is that is the diversification that the society is undergoing through. Another concept is that people are making more abundant choices while at the same time the concept of smaller communities is also a manifestation of modernization in the United States. The other concept is that the aging people are becoming more and more future conscious that it was witnessed a number of years ago. Manifestation of the modernization in the United States can be said to be following the theories of Emile Durkheim. Durkheim concentrated on how the society should uphold their virtues and integrity in the modern times and how the societies would share such things as religion and ethnicity in a very constrained manner (Wagner, 2008). To this effect, Durkheim with the assistance of Herbert Spencer sought to come up with a scientific approach to study the society and various phenomena that would be associated with the society. This was done in reference to the function the individuals played in quotidian maintenance to explain different elements of the society existence and hence Durkheim is seen by many as the precursor of functionalism. Thus he was involved in the study commonly referred to as Social Facts. Social Facts is the study that tries to prove that there is the existence of a phenomenon which is not bound by the actions of the individuals and how the individuals that make up a society adapt to some changes but which is precipitated by a social fact. To this effect, some of the most subjective and individualistic phenomena that include such things as suicide would be described by Durkheim as an example of social facts which are objective (Macionis, 2006). Hence, modernization in the United States is manifested by the society adapting some new social changes which can be attributed to the theory of Social Fact a theory that is credit to Emile Durkheim. This means that the society in America is experiencing these changes due to modernization and this means that the reality of modernization in America has manifested itself due to the changes that the society is undergoing through and how these changes are positively and negatively affecting the society (Tyrer, 2008). Modernization development in the United States Right now, the United States is undergoing through many changes that can be said to be political, social, economical and cultural. This means that the United States will have many more developments as far as modernization is concerned. Politically, the society is looking for more freedoms and rights and the government is forced to comply with the requirements of the citizens. This means that modernization in the political outlook of the United States have more room for development. It is important to note that the country is the most democratic country in the world but the people feel that they need to

Contemporary societies Essay Example for Free

Contemporary societies Essay The art of literature in contemporary societies has always led to more critical discussions between man and himself and between man and his neighbor. Literature pushes us to rethink our stance on normal societal norms and beliefs. Sula is such a work of art. It is the based on two women living at the Bottom in Ohio, a predominantly black community. Helen Wright is a socially conscious and quite a conservative woman. She has one daughter; Nel. Hannah Peace a beautiful flamboyant and a woman with many men at the Bottom is the mother of Sula. Sula is raised with Eva Peace, her grandmother who does not stifle her granddaughters freedom unlike Nel who comes from a restrictive household. Nel and Sula develop quite an inseparable and good friendship, a friendship that does not settle well with Helen who possesses grave misgivings due to the reputation of Sulas mother however she does not object openly after her realization that Sula is a very polite house guest. After High School these two great friends diverge ways for 10 years. Sula goes to college where she experiences a new wave of sexual promiscuity much like her mother. Nel On the other hand is married by a Bottoms resident, Jude Green. Their separation last for period of three years before Sula comes back from the college and their relationship resumes without any hindrance. However, this relationship is cut short when Nel learns of the relationship between Sula and Jude. This affair ends both the relationship between Jude and Nel as well as that of Nel as Sula who leaves the bottom for three years. Nel is forced to raise her two children alone and she doesnt communicate with Sula for the three years that she goes away. Their next meeting occurs when Sula is terribly sick and almost dying. Their last conversation before Sula dies constitutes the literary wealth of this masterpiece; it is the discussion between good and bad. She dies and is buried at the Bottom cemetery. Thereafter, Nel visits Eva Peace who is quite old and is kept in a nursing home where she tries to retell the moments she had together before Sula died. While walking home she begins to feel the loss of the relationship with the death of Sula, her single and true friend. Her judgment of Sula as bad begins to haunt her as she recalls an incident that happened when they were friends; the Chicken Little incident. Chicken little was a young boy who also lived at the Bottom. When playing on a tree, Sula lost grip and the child plunged in the river and drowned. They kept this secret for the whole of their lives. These are the memories that unsettled Nel emotionally, she begins to challenge the concepts of good and bad and the choices and sacrifices people make in life. Later on, she kills her drug addict sun as she struggles to raise his family single handedly. Sadly, we see her sitting and crying over Sulas grave at then cemetery as the story comes to an end. The story questions the decisions that people make in life; the calls for a rethinking of common societal problems. Critics mention the humor in the novel. For example the place called bottom is actually at the mountain top. The creation of binary oppositions in the novel not only makes it too interesting and informative but also lets the reader glance at the depth of common conventions in the community and the effect these societal conventions have on the lives of children who are supposed to be brought up in a comparatively free world where people are supposed to make free will. Satire as a theme is also developed in the story and it fuse well with the binary notion. The complexity of characters in the story conveys an account of human flaws in decision making and in the way we relate to other people in the community. While parents do everything in their power to ensure that their children justifiably lead a good life, little is done in ensuring that the children also get freedom. This makes the children not to acquire their own experiences in life but only proceed to copy the characters of their parents and grandparents. The fact that Sula turned out to be an exact replica of her mother and grandmother is an attestation to this fact. The book is feminine masterpiece and there is also an element of female chauvinism. This can be justified by the fact that all the major characters in the book are women and their actions are affected by men in a very little sense. Jude, Chicken Little and Nels son who became a drug addict after leaving the army are all victims of the women’s stereotyped dispositions. Shadrack being physically and emotionally scarred fro the experience of war is disowned and almost excommunicated by the community without the community fully understanding the reasons behind his behavior. Let us now give a critical analysis of Sula, the main character. Sula is the major influence on his friend Nel. Sula has been influenced by her mother leading to the passage of what can be argued to be a bad character trait through generations. Eva is a strong woman. She has endured loneliness, abject poverty but she is proud and unrelenting. Sula is quite an extraordinary woman, she is energetic but she has no suitable outlet to release her energies. This makes her potentially dangerous in that that she has no knowledge of wrongdoing. She does not understand that she sins when she sleeps with men and carelessly tosses them aside. Her sin is unintentional. The community, however do not understand the context of her upbringing or they simply do not care. They despise her but tolerate her. One very interesting aspect is that Sula is quite independent in her isolation, she does what she pleases and she simply does not care what everybody else does. She lives her the way it pleases her effectively earning her isolation from the community. After her death the rules shift suddenly, there is a renewed sense of acceptance, of defining right and wrong, good and bad. It is important to try and delve into the reasons why Nel and Sula united even after Sula betrayed their friendship by having an affair with Nels husband, Jude. Nel realizes that Sula was neither good nor evil; she was just indifferent to everything and everybody. Wives had to put extra effect in making sure that their husbands do not fall into bed with Sula, children were treated better so that they dont grow into adults who are indifferent and uncaring like Sula. This is good fortune to the bottom community because they were held together in the rethinking process. Remember the National Suicide day? After Sulas death the community did not have any productive outlet to channel their energies, they could not just sit and talk and so they become enraged and tear up the tunnel the result of unfocused energy. This eventual realization went a long way in ensuring that the residents of Bottom engaged in productive work for their survival. If Sula would have directed her energy to something else, maybe something a little more worthwhile would have resulted. Racial prejudice is highlighted when Jude is denied a chance to engage in the building of anew bridge, because of the color of his skin; he is denied the opportunity even though he is willing to do something productive. He stands in line for six days while the white boys get an opportunity to build the new River Road, his job at the hotel is demeaning and an insult to his masculinity. The scarcity of job opportunities remains to be the why Eva and Hannah had very little chance of gainful employment. They had to contend with the injustices being meted out on them because they were females and most importantly black. To escape the pangs of hunger in the winter, they have to prepare canned food in the summer. The life of Sula Peace, her childhood and her death in 1941is surrounded by the inability of the environment to shape her into a good woman The black community residing in Medallion; the bottom is judgmental but not in any way assisting to solve the crisis within itself. Sula’s life story shows us how the community and family can shape somebodys identity. She not only displays how children are nurtured but also her later relationship with the same community who natured her. She is a strong independent character but the community does not see her positive potentiality. To go against these societal norms she is not married and she sleeps around. The Peace family has been frowned upon by the Bottom community. This could have elicited an element of antagonism from Sula because she does not follow accepted societal conventions but in this case she is the protagonist and not the community. The novel poses her as the central character and the community constitutes only bits and pieces that seem to knit her life together in a predetermined fashion from the time of her birth to death. If change is to take place the community remains the playing field and Sula undoubtedly remains one of the players in the field. Whether she deserved to be rewarded for fearlessly instigating the rethinking process is not a matter of discussion as it is evident that her one and truly friend had in her own way knowingly or unknowingly lent credit to her stance in life by crying over her grave at the cemetery after realizing what Sula stood for. The character Sula is structure less, that any character interaction with her only invokes an element of structurelessness. This is because philosophically her evil is not her own but a reflection of what had been unknowingly imparted in her. Fortunately, her story is one where what is regarded as evil triggered change in the society. In analyzing one of the important masterpieces in the history of black American writing it is prudent to expunge on the growth of protagonism and non conformism in the society. The society’s vilification of the heroine Sula who does not fit into the society’s conformation of a heroine is a classic example of the inability of a people to look within themselves and try to solve the problems within its own structures. Works Cited Daniel Dawkins: A Character Analysis of Sula; Considering Morrisons Main Character as the Protagonist. 2008http://african-american

Development Of Sentencing Policy In England Law Essay

Development Of Sentencing Policy In England Law Essay According to Andrew Ashworth (Sentencing and Criminal Justice, 5th Edition, Cambridge University Press (2010), p.77), section 142 of The Criminal Justice Act 2003 appears to embody the worst of pick-and-mix sentencing, and one which invites inconsistency. In the light of this statement discuss, and comment, on the aims and purposes of sentencing. To what extent are they a reflection of sentencing currently practised by courts? This essay seeks to consider the way in which the sentencing policy has developed under English law on the basis of the fact that many academics including Ashworth look upon the current system as being somewhat pick-and-mix illustrated by section 142 of the Criminal Justice Act 2003. With this in mind, this essay looks to produce a discussion that is considered to be able to serve to provide an understanding of the aims of sentencing traditionally and as to how English law has looked to fulfil these aims and the extent to which they have proved successful in this regard. In considering the idea section 142 of The Criminal Justice Act (CJA) 2003 appears to embody the worst of pick-and-mix sentencing (Ashworth, 2010), it is necessary to appreciate how it may invite inconsistency by first discussing the aims of sentencing before looking to expand and focus this discussion upon the specific provision and related provisions. On this basis, it should be possible to then determine the extent to which these aims are a reflection of policies of sentencing currently practised by courts in the UK and their associated aims. Finally, this essay will then look to conclude with a summary of the key points derived from this discussion in relation to the remit of sentencing in the UK and as to how it is currently practised by domestic courts. When considering the different aims of sentencing there are significant rationales involved with the development of an effective policy focussed upon achieving retribution, deterrence, rehabilitation, restorative justice, and incapacitation founded upon a specific offenders culpability that can prove complicated (Tonry, 2005). Nevertheless, such an understanding is ably supported by philosopher, Immanuel Kant (2002) to mark the beginning of modern theories of punishment as he argued the only morally legitimate justification for sentencing. Therefore, the key function of such policy is to look to ensure offenders receive the appropriate sentences to manage the apparent conflict that exists between individual liberty under Article 5 of the European Convention on Human Rights (ECHR) 1950 (domestically implemented by the Human Rights Act (HRA) 1998) and the interests of society as a whole (see, for example, Steel v. United Kingdom). However, it has proved difficult for an effective sente ncing policy to develop that is able to find a balance between the aims that have been recognised to account for goals of crime-prevention and the apportioning of punishment (Fraser, 2005). More specifically, government policy makers have sought to explain away major changes with a view to increasing public confidence (Home Office, 2002, p.13) because the criminal justice system domestically did not have the necessary credibility and legitimacy government policy makers felt was necessary to make punishments and sanctions for criminal activity more effective, certain, and consistent (Tonry, 2005). Sentencing policy in the UK has been largely explained by the fact that, for over a decade, government policy makers have explained away major changes as part of a larger effort to increase public confidence in the English legal system (Home Office, 2002, p.13). Prior to the making of these changes, it had been a traditional social belief this countrys criminal justice system did not have the necessary credibility and legitimacy government policy makers felt was necessary to make criminal punishments more effective, certain, and consistent to address citizens problems (Tonry, 2005). But, despite this clear need and the changes, it is arguable that sentencing has still become something of a pick and mix process aptly illustrated by section 142 of the CJA 2003 regarding the purpose of sentencing policy in the English legal system (Ashworth, 2010). Therefore, both the aims and purpose of the domestic system of sentencing has arguably been lost without set guidelines to follow in the int erests of fairness and consistency regarding the sanctioning of offenders because the current codification of the law is arguably too discretionary for the judiciary to utilise in keeping with the remit of their powers as it relates to making their decisions in any given case. Section 142 of the CJA 2003 recognises criminal courts need to consider the following purposes of sentencing (a) punishment; (b) the reduction of crime; (c) reform and rehabilitation; (d) social protection; and (e) reparation. As a result, unfortunately, it is arguable such a provision was always bound to lead to significant problems because it seems to require the judiciary to actively consider a variety of aims before then giving weight to one factor above all of the rest that they must consider to reach a decision (Ashworth, 2010). But such concerns regarding sentencing serve to detract from its aims that now arguably lack foundation since the Sentencing Guidelines Council has adopted section 143 as opposed to section 142 of the CJA 2003 to determine appropriate sanctions for criminal offenders (Tonry, 2005). Section 143 specifically provides, for the purpose of sentencing, the court must consider the offenders culpability in committing the offence and any harm which the offenc e caused, was intended to cause or might foreseeably have cause. Therefore, it has been for the Sentencing Guidelines Council to focus its attention upon the proportionality principle to determine what is required for the sentencing of individual criminal offences to be more effective (Von Hirsch Roberts, 2004). However, the policy of sentencing under English law still remains sufficiently uncertain so one is left to wonder what will happen if section 142 of the CJA 2003 is favoured when determining how the Sentencing Guidelines Councils Overarching Principles Seriousness (2004) is to be followed by the courts in deciding sanctions in any given case. This is because it has proved arguable that section 142 under the CJA 2003 has already given the judiciary too greater autonomy in deciding the sentencing of offenders in any given case regarding the appropriate sanction for the offence the defendant has committed where they are found guilty (Rex Tonry, 2005, Chapter 5). As a result, doubts have arisen throughout society about whether changes in sentencing would actually reduce crime when many people have sought tougher penalties to reduce crime rates through a system that expounded the virtues of deterrence and incapacitation to achieve the aforementioned aims of sentencing. At the same time, however, there is a need to appreciate the prospect for effective rehabilitation from the sentence that an offender is given has changed quite radically under contemporary law. This is because effectively targeted programs, as part of an offenders sentence, can serve to limit the probability of that individual then re-offending through the drug treatment, anger management, sex-offender treatment, and various educational and vocational-skills programs implemented to prevent further offences occurring in the interests of crime prevention within society (Gaes, 1999). By way of illustration, the Home Offices Halliday Report provided the foundation for a massive reorganisation of the English criminal justice system under the CJA 2003 so it was concluded if the [treatment] programmes are developed and applied as intended, to the maximum extent possible, reconviction rates might be reduced by 5-25 percentage points. (Halliday, et al, 2001, p.7) Therefore, a new approach to custodial sentences was proposed and endorsed totalling less than a year with three specific options available. The first is custody plus consisting of a maximum of 13 weeks in prison with the rest being made up by community service, whilst sentencing may also consist of a policy of intermittent custody that involves weekend imprisonment for up 51 weeks (sections 183-186 at CJA 2003). Finally, there is also the possibility of custody minus whereby the offenders sentence is suspended for a maximum of 51 weeks with community service carried out instead (Von Hisch Roberts, 2004). On this basis, the methods for dealing with minor criminal matters have taken on greater significance with the CJA 2003s enactment, since sections 22-27 now also supplement the existing system of cautions (under the Police Criminal Evidence Act 1984) with conditional cautions which may be given when the conditions set out are fulfilled (Ashworth Redmayne, 2005, Chapter 6). However, whilst the CJA 2003 has introduced a new mandatory minimum sentence of five years for possession of firearms without a licence under section 287, there has been a distinct lack of Court of Appeal guidance for the minimum sentence for domestic burglary (section 111 at Power of Criminal Courts (Sentencing) Act 2000) but was not endorsed by the Court of Appeal (R v. Hoare) unlike, for example, guidelines on rape (R v. Milberry). Moreover, the CJA 2003 also eliminated the automatic life imprisonment sentence and absorbed it within the new dangerousness sentences (sections 224-236 Schedules 15 18 of the CJA 2003 because decisions like Stafford v. UK recognised the Home Secretarys power to set a minimum time for someone to remain in prison who is imprisoned for life (see also section 269 Schedule 21 of the CJA 2003). As for the matter of previous convictions impact upon sentencing individual offenders, where an individual has already been convicted of another offence they should be liable to a much stricter penalty for all offences they are convicted of thereafter because such convictions are illustrative of an individuals bad character in court proceedings to impact upon a given case (Choo, 2006, Chapter 8). However, the CJA 2003 have proved somewhat controversial to say the least because the precise moment of their coming into force has proved a matter of notable dispute (R v. Bradley) as well as the fact that, in a criminal trial, any evidence relevant to the case should be admissible (Rees Roberts, 2006). This proved necessary because it was previously largely understood under section 1(3) of the Criminal Evidence Act 1898 the prosecution in any criminal case was unable to adduce evidence of a defendants bad character except regarding the offence a defendant was charged with unless it was co nsidered probative to the best interests of justice (Durston, 2004). But what Lord Wilberforce said in Boardman v. Director of Public Prosecutions (p.444) acted as a caveat in recognising the admission of similar fact evidence (of the kind now in question) is exceptional and requires a strong degree of probative force to be admissible prior to the CJA 2003. Therefore, the level of sentencing may then be determined fairly and consistently in keeping with the facts of any given case to provide sufficient sanctions in the best interests of justice for society as a whole (Fitzpatrick, 2006). In addition, the exclusionary rule previously emphasised as being of fundamental significance against the admission of previous misconduct and other evidence of bad character has now been largely abolished where it is found the matters to be considered are relevant to the issues at hand (section 101 of the CJA 2003). By way of illustration, under section 103(1) of the CJA 2003, the matters in issue between the defendant and the prosecution include: (a) The question whether the defendant has a propensity to commit offences of the kind with which he is charged, except where his having such a propensity makes it no more likely that he is guilty of the offence (Roberts, 2006). But whilst there is little doubt those who drafted this provision intended to make evidence of a defendants bad character admissible because it shows they have a general tendency to commit offences, there is room for considerable doubt about whether the provision achieves its aim (Withey, 2007). To conclude, policy makers under English law have sought to develop a system of sentencing that fulfils its recognised aims since the CJA 2003 has sought to provide for the achievement of higher levels of fairness in the decisions reached to prevent further instances of crime and act in societys best interests. This is because not only can an effective system of sentencing provide a deterrent for others in society, but this can also serve as a means of punishment and rehabilitation. However, whilst the CJA 2003s remit has been called into question because it would seem to give too wider discretion to the judiciary in looking to reason out their decisions, previous convictions must also now be taken into account in determining the level of sentencing for any individual found guilty of a criminal offence as an indication of bad character under the CJA 2003. But, to achieve a consistent and fair approach to the administration of justice through an effective sentencing policy, it is stil l necessary to adhere to the Act to come to a fair approach to sentencing and sanctions to punish and rehabilitate a guilty offender whilst also deterring others from carrying out similar offences.

Power Grid Analysis Load Flow Study

Power Grid Analysis Load Flow Study Power Systems Assignment 1 Power Grid Analysis Contents 1.Introduction What is a Smart Grid? What is ETAP? 2.Electrical Grid Proposal 3.Initial Design Complete Electrical Network Power Plant Section Electric Arc Furnace Section Wind Farm Section Transmission Lines 4.Initial Design Analysis Load Flow Study Load Flow Conclusion 5.Re-Design Complete Electrical Network Power Plant Section Electric Arc Furnace Section Wind Farm Section Filters 5.Re-Design Analysis Scenario 1 Load Flow Study Scenario 2 Load Flow Study 6.Conclusion 7.Recommendation 8.Bibliography What is a Smart Grid? The original power grids were constructed more than 100 years ago, when electricity demand was low. Power grids where local to individual cities and were powered by local power stations. Most homes had a very small electricity demand, such as powering up a few small lamps. The power grid was constructed as a limited one-way interaction, with electricity passing from the power station into homes. This one was interaction, with no feedback makes it difficult for the gird to respond to the current day, ever changing, rising electricity demand of the 21st century. The smart grid introduces a two-way interaction, where electricity and data can be exchanged between the generation plant and the end users. It is an ever-expanding network of computers, controls, automation and innovation working together to make the power grid, more secure, more reliable, more efficient and more environmentally friendly. Smart grid enables the generation from new generation sources such as wind, solar and tidal, as well as traditional power stations. With the ongoing advancements in smart grid technologies, a smart grid will replace the existing infrastructure of the power grid. This will leave better communication between end users and generators to help manage our electricity needs. A recently released study by the PNNL (Pacific Northwest National Laboratory) reviewed American homeowners who had updated to new smart grid technologies to monitor and control the consumption of energy within their homes. The outcome of the study showed that the average house could have its annual electricity boll reduced by 10 percent. This could be a saving of nearly $200 billion in the USA alone. The overall result would leave homeowners with lower rates, and have the environmental impact of taking the equivalent to 30 million vehicles off the road. With such a massive stake to gain, it is clear why there is a big drive for Smart Grids in the 21st century.    What is ETAP? ETAP is a fully integrated suite of software products that can be used to model an electrical power system. It offers real time calculated simulation of a designed electrical power system model. It can simulate an electrical power system from generation, to transmission, through distribution, down to the end user. We use ETAP as a simulation package to model and predict behaviours of electrical power grids before they are constructed. This results in an efficient and safe method of designing and constructing an electrical power grid. I propose to design an electrical power grid, which will provide power to an Electric Arc Furnace. The furnace will have many of different loads that vary from charging electrodes, to large cooling water pumps. The power for the Electric Arc Furnace will be provided from two independent sources. A Steam Generator Power Station and a Wind Farm. The Electric Arc Furnace will have three vertical electrodes that conduct an alternating current that forms an arc between them and the layers of the scrap metal in the furnace, causing the metal to melt. Each electrode would use 5MVA of power at 11kV. As well as high power electrodes, the Electric Arc Furnace would require additional appliances. These include water-cooling pumps, auxiliary oil pumps and induced air draft fans. These appliances will all operate at 415V. To provide power to the power hungry Electric Arc Furnace there will be two power sources located on the same site as the furnace. The first will be a Steam Power Station. Two steam-powered generators will produce a combined power output of 240MW. They will generate at 33KV and the voltage will be dropped down for distribution and transmission. The Power Station will have its own appliances similar to the Electric Arc Furnace that will enable it to generate electricity. There will be four motors used by the high-pressure steam boilers in the power station. To ensure that there is a constant supply of electricity for the power stations motors there will be a connection to the National Power Grid. This connection to the grid is will only necessary when Turbo Alternator 1 2 are both not generating electricity for the network. During normal operation, the circuit breakers to the grid will be open. Two steam driven turbine generators are not the only power sources in the electrical network. Placed on the same site as the Electrical Arc Furnace will be two Wind Turbine Generators. The two Wind Turbines will generate a combined 4MW at 11KV. These two generators will be renewable energy sources that harness the energy in passing wind. They will not require fossil fuels unlike the power station. Similar to the Power Station, there will be a supply to the Wind Farm from the National Grid. This is to provide start up power for the Wind turbines. Once the turbines are operational, the link to the National Grid is will not be required. During normal operation, the circuit breakers to the grid will be open. Transmission of power between the three sites outlined will be via overhead 66KV transmission lines. Electricity will drop down to the usable voltage at each site via transformers. Complete Electrical Network Power Plant Section To the right is the Power Plant section of the electrical power grid. It is the main source of electricity for the grid. It provides power from two 120MW steam turbine generators. It has a link to the Utility Grid but this is only enabled when the two generators are not generating or when they running up. The Generator auxiliary pumps always require power from either the grid connection or the Turbine Alternators to enable the Turbine Alternators to generate power. This section has two links to the rest of the electrical power grid. The first connection is to the Wind Farm Section via a 66kV line. The second connection is via a 66kV line to the Electric Arc Furnace Electric Arc Furnace Section To the right is the Electric Arc Furnace Section of the Electrical Power Grid. It is the main consumer of electricity in the grid. It consumes power through three 5MVA Arc Electrodes. The Electrodes are used in the Electric Arc Furnace process to create iron from raw materials. For the process to operate successfully all three electrodes and their cooling pumps must be operational. If there is a drop in power provided to the process then it may become endangered because of the high temperatures involved. Due to this danger through loss of power, there must be redundant power supplies to the process. These supplies are provided from a 66kV line from the Power Station Section and a 66kV from the Wind Farm Section. If one were to fail there would always be a redundant supply from the other to provide power to the Electric Arc Furnace Process. Wind Farm Section Below is the Wind Farm Section of the Electrical Power Grid. It is a source of renewable energy for the grid. Renewable energy is provided by two 2MW Wind Turbines, which generate electricity when wind turns the generator windings. There is no consumers of electricity on this section leaving it completely independent of the rest of the grid in the event that both its lines are lost. This is highly unlikely as there is a 66kV line to the Power Station Section and a 66kV to the Electric Arc Furnace Section. A second link to the Utility Grid provides a backup in case the first connection at the Power Station Section fails. Transmission Lines My electrical power grid has 3 separate sections interconnected by transmission lines. These transmission connections provide redundancy protection in the event a section connection faults. The main electricity producers for the electrical power-grid operate at 11kV but for transmission purposes, the power is transmitted at 66kV. This is because line losses are much lower at higher transmission voltages over large distances. Having lower line losses improves the efficiency of transmitting the power, therefore resulting in operational cost savings. The smaller the cross sectional area of the cables, the less the loss to heat dissipation. Large voltages require smaller surface area, resulting in less line loss. In my example of a power-grid, the voltage is being stepped up at the generating section, transmitted through the transmission line to a load section, and then stepped down to lower voltages required by the load. This is shown in the following equation: P is fixed by customer demand. R is as small as reasonably practicable by using large copper transmission lines. Therefore, line loss decreases strongly with increasing voltage. Whilst transmission line companies wish to keep transmission lines are thick as possible to decrease the resistance in them, it has to be within financial reason. Load Flow Study During the design stages of an electrical power-grid, a load flow study should be performed. A load flow study can outline if electrical grid voltages stay within their specified limits during normal or emergency operating conditions. The study also determines whether equipment such as conductors and transformers are overloaded. A successful load flow study can calculate the voltage at each bus, the voltage drop on each feeder, and the power flow and losses in all branch and feeder circuits. The most common uses for load flow studies include: Optimisation of components Identifying reactive and real power flows Reduce kW and kVar losses The important data retrieved from a load flow study is the voltage profile of the electrical power-grid. When voltage changes a lot throughout the system, large reactive flows will occur. This will then lead to larger real power losses. When a bus has an unacceptably low voltage, it is essential to install capacitor banks in order to provide reactive power compensation to the load. AN INEFFICIENT OR UNBALANCED LOAD CAN CAUSE UNPREDICTABLE BEHAVIOR Complete Electrical Network Power Plant Section Below shows the redesign of the Power Plant Section of the Electrical Power Grid. Outlined by a red circle, a capacitor bank has been added to the 415V Auxiliary Pump Bus. It can be switched on and off when P.F correction is needed. Electric Arc Furnace Section Below shows the redesign of the Electric Arc Furnace Section of the Electrical Power Grid. Two capacitors have been added to improve the power factor. A capacitor has been added to the 415V Cooling Pumps Bus. A capacitor has been added to the 11kV Electrode Bus. It can be switched on and off when P.F correction is needed. Wind Farm Section No change has been made to the Wind Farm Section of the Electrical Power Grid. Harmonics Filters Harmonic currents and voltages in an electric power grid are the outcome of non-linear loads. Harmonics in power grids produce higher temperatures electrical equipment and conductors, faults in variable frequency drives, and torque waves in motors. Power quality issues are the outcome of harmonic frequencies in the power grid. When designing an electrical power grid it is essential that of harmonics are reduced. The significant effect of harmonics in an electrical power grid is the increase of current in the system. This is more prominent in the third harmonic, which causes a large increase in the zero sequence current. This requires a lot of consideration in when designing an electric power grid to drive non-linear loads. Electric motors will incur losses due to large hysteresis losses caused by eddy currents in the iron core of the motor. Since the harmonics are at higher frequencies, they produce higher core losses in a motor than the power frequency would. The result of this is the increased heating of the motor core. If excessive, this will reduce the life of the motor. The 5th harmonic will introduce CEMF (counter electromotive force) in large motors, resulting in the opposite direction of rotation. CEMF does not have enough force to counteract the rotation, however it does reduce the rotating speed of the motor. Capacitor banks have been included on the re-design of the electrical power system on to reduce the effects of harmonics and bring Power Factor to a suitable value. Their value has been specifically calculated to suit each bus bar they fed. This compensates the reduction in Power Factor. Eaton, C. (2016). What is a smart grid. Swansea. Energy Networks. (n.d.). Who is my network operator? Retrieved from http://www.energynetworks.org/info/faqs/who-is-my-network-operator.html Engineering, E. (n.d.). ETAP Introduction. Retrieved from electrical-engineering-portal.com ETAP. (2016). Network Tutorial. Retrieved from https://etap.com Guilds, C. . (2016). Utilities Qualifications. Retrieved from www.cityandguilds.com à ¢Ã¢â€š ¬Ã‚ º Qualifications à ¢Ã¢â€š ¬Ã‚ º Utilities à ¢Ã¢â€š ¬Ã‚ º Utilities Networks, S. E. (n.d.). Training Documents. Retrieved from www.spenergynetworks.co.uk/pages/training.asp Power Skills Centre. (n.d.). Power System Protection. Retrieved from www.powerskillscentre.com/protection/power-system-protection-part-one Siemens. (2015). HVDC Benefits. Retrieved from Siemens: http://www.energy.siemens.com/br/en/power-transmission/hvdc/applications-benefits/hvdc-benefits.htm Udemy. (2015). ETAP Unified Electrical Grid Training. Retrieved from https://www.udemy.com/practical-etab/ Utility Engineering. (n.d.). Grid Training. Retrieved from www.utilityengineering.co.uk/electrical%20training.html Vinici Energies. (n.d.). Smart Grid Ideoligy. Retrieved from http://www.vinci-energies.com/en/its-already-tomorrow/towards-managed-energy/smart-grids-electrical-networks-that-evolve-in-response-to-usage/

Experiment Proving Carbohydrate Intake Delays Fatigue Essay -- Biology

The goal of this scientific study was to determine if the delayed onset of fatigue, as a result of consuming carbohydrates, was associated with stopping muscle glycogen depletion. Therefore, this web page is dedicated to presenting the important points of the study and to expand on those ideas in order to encompass a more general function of carbohydrates in our daily activities. The basic outline of the experiment consisted of a control group and an experimental group; both groups contained endurance-trained cyclists who had fasted beforehand. The cyclists were required to maintain a constant 70% aerobic workload while they cycled. The control group was given a sweet drink that did not suffice as an energy source; the drink contained aspartame (NutraSweet) which has no nutritional value. The other drink contained nutritionally useful carbohydrate that had an equally sweet flavor. Cyclists were not told which drink they were receiving. This was done to avoid biases (such as cycling harder with the carbohydrate drink to "please" the scientists) from entering the experiment and thus corrupting the data. Muscle biopsies to measure muscle glycogen were taken before excercise, after 2 and 3 hours of exercise, and at the time of fatigue (when the cyclists could no longer work at 70% of their aerobic capacity). Blood samples were also taken every twenty minutes and upon fatigue. These blood samples were used to quantitatively analyze the glucose levels in the blood at the various times. The results of this study were that carbohydrate feedings during prolonged exercise delayed fatigue by one hour. As seen by the results of the carbohydrate feeding during the bicyclists' extensive exercise, glycogen utilization is not spared in ... ... more study Another clinical study was also done with Carbo-Crunch Bars by Shaklee. Cyclists pedaling at an energetic pace for more than three hours received Carbo-Crunch Bars and water or water alone. The speed was then turned up to sprint pace. Those who had been drinking water and eating the Carbo-Crunch Bars were able to last 24 minutes while those participants who had received only water lasted for an average of 2 minutes. Results: These clinical studies of Shaklee products show that carbohydrates help to prolong the onset of fatigue to keep the athlete going. Carbohydrate products have become so popular that dogs can even receive Power Bones, a product offering dogs a burst of energy from glucose and endurance from carbohydrates. The regular intake of carbohydrates during exercise help to keep body-sugar levels steady and prolong the onset of fatigue.

Importance of Humor and Laughter in One Flew Over the Cuckoos Nest :: One Flew Over Cuckoos Nest

Importance of Humor and Laughter in One Flew Over the Cuckoo's Nest "There are three things which are real: God, human folly, and laughter. Since the first two pass our comprehension, we must do what we can with the third." In One Flew Over the Cuckoo's Nest, humor is present in a very powerful form. Normally, insane people don’t have the capacity to laugh or find the humor in something as we "normal" people do. They live tragic existences, wandering day by day in the bland, depressing world of an asylum. They have forgotten how to live because they are under the authoritative rule of the head nurse, and under the behavioral influence of drug doses and bossy orderlies. The patients have no real existence of their own, and they are essentially lifeless. As the Lord works in mysterious ways, Randall MacMurphy is "sent" to heal the patients of the asylum. He shows them that to laugh is good, and laughing at yourself can sometimes be the best medicine. He is the comic healer who gives life to the otherwise hopeless patients of the asylum. MacMurphy seems to have an affinity for laughter. In essence, it is an escape for him- it makes him feel good, and most importantly, it radiates to his friends, an d helps heal them. This book is about so many things, it is hard to stay on one topic for any length of time. In order to focus on the laugh and laughing as a healing agent, I would like to look towards other influential writers and thinkers to tie together laughing and healing. First, let’s see what laughter is according to Meriam Webster: laughter- n. a cause of merriment. Using this simple definition, we can assume that laughter can come from any form of merriment or emotion like triumph, contempt, relief, and almost any other emotion there is. It is easy to picture in your head different underlying emotions in laughter; the sinister laughs of witches and ghosts, the insincere, fake laughs you hear after pointless, humorless attempts at jokes on the six o’clock news, to the silent laughs of mimes and clowns that fill the people around them with a happy feeling. These are all examples of what laughter is and how it is used. But why do we do it? What in nature created the laugh and mad e it so successful?

Barbie-Q Essay

In Sandra Cisneros’s â€Å"Barbie-Q†, a sudden abundance of flawed Barbie dolls makes the child narrator accepts her own identity and discards society’s ideals of women. The initial storyworld is that of materialism and perfection. What the narrator values in her dolls and what she plays with them could be seen as a reflection of her own self image, of what she thinks she should look like and what kind of life she should live. From the first few lines of the story it becomes clear that the narrator of the story is a little girl. She describes the outfits of her barbies, as if reading from the package, to her friend. â€Å"Yours is the one with mean eyes and a ponytail. Striped swimsuit, stilettos, sunglasses, and gold hoop earrings. † The doll’s mean eyes reveals the author’s critical attitude towards the ideal it represents. This attitude also shows in the title of the story. The Narrator uses second person, as if directly adressing the reader. Who she is talking to is never defined in the story, but it is clear that she is talking to a fellow child. The narration mainly uses only first and second person, which realistically recreates the world of a little girl, where the narrator and her friend are the only people and Barbie dolls the only things that matter. In the second paragraph, the girls repeat society’s gender roles in their play: â€Å"Every time the same story. Your Barbie is roommates with my Barbie, my Barbie’s boyfriend comes over and your Barbie steals him, okay? † The invisible Ken doll could be seen as the author’s way of emphasising her point about society’s assuptions of young women’s interests. The author makes the scene strange enough to catch the reader’s attention. The flea market scene describes the mundane reality of the narrator’s neighbourhood which is contrasted with the girl’s aspirations that are projected to barbie dolls that represent a different social background and lifestyle. The narrator lists the items in the flea markets just like she did with her dolls: â€Å"Lying on the street next to some tool bits, and platform shoes with the heels all squashed, and a fluorescent green wicker wastebasket, and aluminum foil, and hubcaps, and a pink shag rug, and windshield wiper blades, and dusty mason jars, and coffee can full of rusty nails. This emphasises the contrast. The initial story world is disrupted in the flea market scene as the narrator finds flawed Barbies for sale. This scene develops in the next paragraph as the narrator gets all the Barbies she dreamed of, only all of them damaged by a fire. In the last paragraph, the narrator seems to accept her own social background as she understands that it doesn’t matter that they can’t afford all the new Barbie dolls. So what if we didn’t get our new Bendable Legs Barbie and Midge and Ken and Skipper and Tutti and Todd and Scooter and Rickie and Alan and Francie in nice clean boxes and had to buy them on Maxwell Street, all water-soaked and sooty. † The narrator describes her flawed Barbie: â€Å"And if the prettiest doll, Barbie’s MOD’ern cousin Francie with real eyelashes, eyelash brush included, has a left foot that’s melted a little-so? † This statement could be seen as having a wider meaning, that the child also accepts her own flaws and ends her quest for perfection defined by society.

Letter to the brazilian government regarding the amazonian rainforest

I am writing to you to express my views and opinions about the Amazonian rainforest and the way it's being exploited. I am fully aware that you, as a government, are being threatened to reduce the amount of trees you cut down from other countries; this letter may initially appear to be like those others, but I understand both sides of the argument, although I do strongly believe it is best that we protect the rainforest than destroy it. I do realize that you are desperately trying to develop into one of the world's most economically developed countries. Whilst destroying the rainforest would originally generate a huge income, I understand, the profits would not be as great if the natural resources were to be managed in a sustainable approach in the future. Amazonia will eventually be deprived of its resources at this going rate – the effects this will cause will be difficult to resolve. Firstly, Amazonia is a way of life to the indigenous people; they have lived in this rainforest for thousands of years. If you were to destroy Amazonia, these people would be forced to leave their homes as their homeland/habitat would be in the way of loggers, and legal legislations would not permit the locals to stay put, as they do not possess ‘ownership deeds', as you are aware of. This may cause more deforestation, as the tribes would have to find new areas in the rainforest to live – others may migrate (sometimes illegally) to other countries in South America or even around the world; so they will become more densely populated with mostly uneducated Brazilians, as, most of the indigenous people have never gone to school. At present, South America has an increasing population of roughly 371 million people. Notably, the most densely populated countries in South America are Brazil (186,112,794) followed by Colombia (42,954,279), Venezuela (25,375,231) and then Ecuador (13,363,593). Each of these countries are partly covered by the Amazonian Rainforest – if it were to be destroyed, a majority of these people would be likely to migrate to another country located in South America, probably a MEDC compared to the others, as it would be cheaper and easy to reach. By destroying the rainforest you would be putting your local civilization in jeopardy, just to make money, in which I would agree, this would improve the countries economy in the distant future – but it does not necessarily make this right. Not only would destroying the Amazonian rainforest have huge effects on the locals, the consequences of destroying it would make a global impact. Accordingly, the vegetation of the rainforest accounts for 20% of the world's supply of oxygen – which could be a cause for concern to the native mammals on our planet. If the trees and plants were to be destroyed the CO2 would also cause a great risk; being released into the atmosphere, as a greenhouse gas, will contribute massively to global warming. Our descendants will suffer from these effects; be witnessing flooding and climate changes worldwide, if you were to act irresponsibly and destroy Amazonia. Can you imagine your children being affected by this global impact? It surely must defeat the morals of destroying the Amazonian Rainforest in the first place. As you must be aware of, the rainforest's natural diversity is huge. It's home to over 1000 different tree species; 40,000 plants, 2. 5 million insects, 3000 fish, 1,300 birds, 440 mammals, 430 amphibians and 380 reptiles. Destroying the habitats of the wide variety of these species will cause a majority of them to become extinct, as most can't be found anywhere else in the world. It is because of the equatorial climate in your region of the world that these species exist, and the weather is perfect for them to survive and thrive. The plants, as you will know, oppose the potential in containing undiscovered medicines which can possibly cure fatal diseases; which could benefit the human civilization forever. This could possibly give you an alternative for making huge sums of money – extracting medicines that can cure world-wide spread diseases that will always be in demand. But on the other hand, destroying the rainforest will provide the world many valuable resources like hardwoods and building materials; which are imperative in global development. Your country would receive a substantial amount of money as these materials can be used for a lot of practical uses aswell – highlighting there world-wide benefits. Finally, destroying Amazonia would provide key professions, such as loggers, cattle ranchers and miners to the local people who seek employment which requires little/no education. This is important for them as they will be able to afford a better standard of life, in which their family will benefit from. But these people are only, however, interested in their own wealth fare – not the environment around them. They simply do not care about the millions of animals that will suffer from their actions – but it is you that can prevent this, or even just change these occurrences. However, this is understandable on their behalf; they need money to survive, but the reasons for deforestation are easily outshone by the fact that the rainforest needs to be preserved. In addition, those local people can capably make a relatively large amount of money if they were to work as an act of sustainable development. Simple farming methods could be taught to the local people, which are efficient in growing reasonable amounts of produce, time after time; these allotments would be placed in selected areas of the rainforest – therefore this allows different sections of Amazonia to be protected and local people can be provided with free knowledge and education, to benefit the quality of their produce and its efficiency of being more environmentally clean and effective. Mining companies could be restrained into only being able to mine only certain amounts/types of the minerals underneath the rainforest flooring, at different intervals during a year/month. Taxes can be installed on each ore the foreign companies extract, so the country itself would receive extra amounts of money from work they don't participate in, as their own resources are being disposed. Once theses mines have been exhausted – deprived of all their natural resources – the companies must reforest the area, to help repair the damage to the environment. This possible legislation can also be applied to the logging industries. The trees cut down should be replaced immediately by the seeds of that species – afforestation. This would at least enable the survival of the vegetation in Amazonia in the future. Also once again, it could be acceptable to place a tax on the more expensive tree species which are cut down, which would decrease the companies profits which may prevent them from cutting down so many of them; and the local governments would receive this money which could possibly increase their yearly revenue dramatically . Ecotourism will provide employment for the local people, but more importantly boost the economy, just like all of the other sustainable activities, but the difference would be; the beneficial improvement to the popularity and reputation of the rainforest. Amazonia's natural beauty will be appreciated as it deserves, with a minimal amount of deforestation, and a global demand to witness its magnificence, which will always be constant – fetching high prices from each tourist. The use of ecotourism could be extended to the creations of national reserves and parks, in and outside of Amazonia; which would provide a wide range of employment and the potential to be the most ‘exotic' of the world's national parks, which would make a visit there highly expensive and therefore profitable for the countries. By following these policies, horrific consequences are being prevented and compromises have been put into place to ensure that both groups of people, wanting to protect the rainforest and destroy the rainforest are happy with the agreement. If any of these legislations were to be broken then fines could be used to create negative publicity for the companies; which could decrease their popularity severely and damage the economical structure. In conclusion I strongly believe that you should try your up-most hardest to protect the Amazonian Rainforest. Whilst you have plenty of sustainable ways to provide your country with resources needed to develop efficiently, your local people can also benefit from the new legislations I strongly recommend you implement. If you were to decide to destroy the entire rainforest, global warming would endanger the world, and for that sole reason other countries would attempt to stop you, creating wars, in order to inevitably save the plant. Your only acceptable reason for cutting down the rainforest is to make money from the large amounts of natural resources you produce. But when the rainforest would be completely destroyed, you will have nothing that is valuable remaining. Moreover, the profit you would make from the various techniques of sustainable development, in a relatively short time period, at around a matter of a decade, would be greater than if you were to destroy the rainforest entirely. So you could receive a better ‘turn-over' from saving the planet, eventually. It is not essential that you totally cut down the rainforest. Destroying it will cause far more arguments and worldwide horror than leaving Amazonia to provide us with the resources required.